The Ten Principles Behind Great Customer Experiences (Financial Times Series)

Type

Book

Authors

Matt Watkinson

ISBN 10

0273775081

ISBN 13

9780273775089

Tags

Marketing, Sales & Selling, Customer Relations, Reference

Description

Overall WINNER - CMI Management Book of the Year 2014 WINNER - Innovation & Entrpreneurship Category at the CMI Awards 2014 Create a great customer experience whoever you are. Customers are powerful. They have a loud voice, a wealth of choice and their expectations are higher than ever. This book covers ten principles you can use to make real world improvements to your customers’ experiences, whatever your business does and whoever you are. For managers, leaders and those starting a new business, the book shows that making improvements customers will appreciate doesn’t need to be complicated or cost a fortune. - from Amzon

Number of Copies